Kristin Hodgkinson
Creative Design I Brand and Production Management
Accomplished creative and design leader, developing marketing initiatives that align with business objectives and customer needs. I love to organize and streamline process and design alike. Diving into market studies to define the customer and developing lifecycle methodology. I deliver precise results as a communication bridge builder between leadership, cross-functional teams, and external partners. Execute forward-thinking process, resource, and innovation advancements, resulting in best-in-class promotions and sales support across customer segments.
Driven by imagination, effective outcomes, and team success.
The KeepStock Brand
I developed this Grainger program from a disconnected black and yellow to this unique style under the Grainger corporate brand. Streamlining the logo. Developing the logo lockup to gain brand recognition. Building and training on the brand guidelines. Personally responsible for design and layout, photography and iconography for print and digital. Redesigning the landing page and inquiry form resulted in increased monthly visits by 689%, form submissions 187%, and new leads 174%.
